FASHION ANGEL FOUNDER ALISON LEWY LAUNCHES NEW BOOK
“DESIGN CREATE SELL”
a guide to starting and running a successful fashion business
As demand for British fashion soars and the number of designers setting up fashion labels increases every year, Alison gives readers everything they need to start their own successful fashion business.
Produced by Brightword Publishing in partnership with Country Living Magazine, this book will guide readers through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building their brand, getting their product made, marketing & PR and how and where to sell products.
Alison welcomed the opportunity to write the book and support aspiring fashion businesses in this way:
“Setting up a new business is difficult and the fashion business model is unique and has its own challenges. I wanted to draw on my background of running a fashion brand, and experience of working with and mentoring designers , to produce a practical step by step guide to help fashion labels start, develop and grow their businesses.”
The book is being published as a celebration of the success of London Fashion Week to support the designers that contribute to an industry that contributes over £21 billion to the UK economy.*
With consumers in the UK spending over £30 billion each year on clothing, shoes and accessories, and with 33% of people saying they try to buy British when they can, now is the perfect time to turn that passion into a successful business!**
This comprehensive book will inspire designers to turn their dream into a reality!
*The Value of the UK Industry, The British Fashion Council / **Make It British
DESIGN CREATE SELL by Alison Lewy
Published 30th September 2012 by Brightword Publishing,
ISBN: 9781908003348, Paperback/eBook, RRP: £12.99/£5
Available from the Fashion Angel Shop and in all good bookshops